Inspired by skincare, the Loreal Paris Elvive Hydra Pure 72H Purifying Shampoo cleanses the hair and scalp of excess oil, impurities, product build-up and dead cells. The formula unites salicylic acid to gently exfoliate and hyaluronic acid for a boost moisture.

Although oil is natural and helps moisturise your hair and scalp, regularly washing hair helps minimise build-up to keep hair looking refreshed. The Hydra Pure formula removes excess oils while maintaining natural moisture levels for up to 72 hours of a clarified scalp and hydrated hair. Suitable for all hair types including straight, wavy, curly and coily, the shampoo offers optimum results when used with the serum and conditioner from the same collection.